Mera was born from a uni project where students were to create a startup of their choosing. I chose to develop a party promotions brand operating from the UK. The name Mera stems from the Greek word for ‘fleeting beauty’ or ‘sought after’, which is exactly what the business was aiming to acheive. The goal is to create exclusive yet inclusive events that punters would never forget, through special consideration of artist and location. The visual identity captures the essence of dizzying lights and vibrating sound, key elements of the events.